Coastal's Big Changes
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- Created on Wednesday, 04 January 2012 11:36
- Last Updated on Thursday, 05 January 2012 12:36
- Written by Joe Mecca
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Get Ready to Start Seeing More Green from Coastal
We mean this both literally and figuratively. How? First, we are adopting green as our new corporate color. That’s the literal part. Additionally, we will soon launch a brand-new VIP Program, which will reward some members with a special dividend payout. This means more green in your wallet. Furthermore, we will introduce new products and services this year, which will ultimately save you money or help you earn more.
Why are we changing our color to green?
Our flagship product, Go Green checking, has become our focal point and is the cornerstone of our success. Punctuated by innovative features like "7-7/7 banking" and "One Cent Overdrafts", Go Green Checking has become a powerhouse. Go Green is the face of our brand, and the time has come for Coastal to embrace green, not just as our primary product, but as our primary color.
What should I expect? We will begin to roll out the new green color scheme, over the coming weeks and continuing over the next several months.
· First, you will see Wealth Management adopt the new colors.
· In the coming weeks, we will launch our new VIP Program.
· The most noticeable and significant change will be a major redesign of our website.
· In close proximity to the web redesign, Online Banking, Bill Pay, online account opening, and our other web functions will be modified to embrace the new color scheme.
· Later this quarter, we will launch Coastal Mobile Banking. You will be able to access your accounts either via SMS, mobile web or apps that will be available for the Android™, Blackberry® and iPhone®.
*iPhone is a registered trademark of Apple Inc. | Android is a trademark of Google Inc. | BlackBerry®, RIM®, Research In Motion®, SureType® and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Used under license from Research In Motion Limited.
