Coastal Debuts a Low-Cost for Social Media in Branch
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- Created on Wednesday, 10 August 2011 10:59
- Last Updated on Wednesday, 10 August 2011 09:14
- Written by Lauren Stranch
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RALEIGH, N.C. (August 10, 2011)- Coastal Federal Credit Union has developed a low-cost solution to encourage high member engagement through social media. Coastal’s cutting-edge solution enables members to interact with and view Coastal’s tweets, retweets and/or mentions from a live streaming Twitter feed displayed in their St. Albans branch. The feed establishes a two-way communication channel between members and Coastal to more effectively connect and strengthen member relationship. Two key benefits in Coastal’s social media solution are the low cost and simplicity by which the feed can be created. Developing the feed was done by obtaining a widget from Twitter and embedding its code into a custom web page. The feed is broadcasted by pointing a web-enabled television to the file on a web server. The total cost for developing such a highly effective tool is substantially low while still providing an effective way to reinforce member relations. "We see great potential! It’s live, interactive and has a high fun factor to it. We have received very positive feedback from our members. As a result, we intend to deploy similar solutions in other locations," said David Faleski, Coastal’s Vice President of Marketing.
Coastal Federal Credit Union is a not-for-profit, member-owned, financial cooperative, offering a full range of financial products and services. Coastal was chartered on August 31, 1967 with the mission of fostering the credit union philosophy of "people helping people". Today, with $1.96 billion in assets, Coastal serves 190,000 members from 1,200 business partners and is among the leading financial institutions in North Carolina. Coastal operates 15 branches in the Triangle market and serves members in all 50 states through a network of 3,500 shared branches 50,000 surcharge-free ATMs and a robust offering of online services at www.COASTAL24.com. ###
